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Six West End theatres to reopen in October with socially distanced shows

Nimax Theatres has announced plans to open its six West End theatres from October 22.

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They will be home to specially socially distanced shows inline with the latest government guidelines.

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Nimax Chief Executive Nica Burns said: “On the six-month anniversary of the last performance in the West End I am delighted to announce that we will be switching on all our lights and re-opening with a special season of fantastic entertainment.

“First up from 22 October to 8 November at the Apollo Theatre, Shaftesbury Avenue is This is Going to Hurt written and performed by ex-NHS doctor Adam Kay. His first performance on Thursday 22 October is a free performance for NHS staff only. Tickets are on sale now at www.nimaxtheatres.com as is registration for NHS staff to enter the ballot for their free performance.

“Our programme of special shows will reopen each of our six theatres prior to the return of our brilliant long running shows. Details of this special season of shows will be announced over the next fortnight.

“Our biggest show, Harry Potter and the Cursed Child will definitely return once social distancing has ended and the Palace Theatre can play to full capacity. Also returning are Everybody’s Talking About Jamie (Apollo theatre), Magic Goes Wrong (Vaudeville theatre) and The Play That Goes Wrong (Duchess theatre).”

The venues are set to operate at a loss, with Nimax saying they hoped to achieve four aims: Supporting jobs, helping stimulate the London economy, fulfilling audience demand and increasing consumer confidence.

“Like all businesses, we looked at our business strategy post October 31st when the furlough scheme ends. As part of this, we looked at the financial and human cost of large-scale redundancies. We preferred to put the potential redundancy monies towards employment rather than unemployment,” they explained. “When we then fully open, we will have our fantastic workforce in place saving the cost of recruiting again. With this plan we will not be making a profit but we will be earning a contribution to our costs post-furlough which will enable us to achieve [the] 4 key aims.”

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