NOW That’s What I Call A Musical to make world premiere with UK tour

New show NOW That’s What I Call A Musical is to make its premiere with a UK tour.

Inspired by the iconic NOW That’s What I Call Music compilation albums, the jukebox musical will feature songs by the likes of Whitney Houston and Wham!

Written by Pippa Evans and directed and choreographed by Craig Revel Horwood, NOW That’s What I Call A Musical will open on 6 September 2024 at Aylesbury’s Waterside Theatre before touring to venues across the UK.

It’s Birmingham, 1989. Two school friends, Gemma and April, are busy with very important business – planning their lives based on Number One Magazine quizzes and dreaming of snogging Rick Astley.

Cut to Birmingham 2009 and it’s the most dreaded event of their lives– the school reunion. Drama, old flames and receding hairlines come together as friends reunite and everything from the past starts to slot into place. The biggest question is: what was with all that hairspray?

NOW That's What I Call A Musical tour dates, venues and tickets >

Craig Revel Horwood said: “This is a beautiful and funny story about two schoolgirls navigating life through their shared love of music. Pippa has written a script that takes you right back to sharing your Walkman headphones with your best friend, escaping the boring day to day and dancing like nobody is watching. Everybody remembers getting the latest NOW That’s What I Call Music Album! Our show is packed full of the biggest hits of the era and I cannot wait to get started and you will love it.”

Pippa Evans added: “Writing NOW That’s What I Call A Musical! has been an absolute delight, weaving this funny, heart-warming story around such a fantastic collection of songs. September 2024 can’t come soon enough!”

Jamii Layton, Managing Director of NOW That’s What I Call Music said: “Now That’s What I Call Music will be 40 years old in November, and with our albums having become such an integral part of the soundtrack of peoples’ lives over that time, it is thrilling for the brand to be headlining such a warm and fun-packed show. NOW has always celebrated the creative diversity and all-round magic of pop music. This combination of a life-affirming story and fantastic music selection will make such a strong connection with the audience. It’s a great way for NOW to salute our legacy and also look forward to the future, continuing to celebrate the best in past and present hits.”

The full creative team will include set and costume design by Tom Rogers & Toots Butcher, musical supervision and arrangements by Mark Crossland, lighting design by Ben Cracknell, sound design by Adam Fisher, Wigss & hair design by Sam Cox, associate choreography by Aaron Renfree and casting by Annelie Powell CDG.

For more information, visit

About the author: Josh Darvill

Josh is Stageberry's editor with over five years of experience writing about theatre in the West End and across the UK. Prior to following his passion for musicals, he worked for more than a decade as a TV journalist.


Follow us